*CAMPAIGN* MG Motor UK. The MG4 EV 'Say NO to compromise'

A national marketing campaign to launch the MG4 EV into the UK. Devised to resonate with defined
core audiences through positive messaging and delivering against the vehicle’s key communications pillars of SPACE, TECHNOLOGY, ATTAINABILITY and EXPERIENCE.

Still revered by many as a manufacturer of classic British two-seater sports cars like the BGT and the Midget, MG Motor UK is now under Chinese ownership and is fast-forwarding toward being an all-electric vehicle manufacturer.

Buying an electric car is a balancing act between what you want, what you need and, especially in uncertain times, what you can afford. For the majority of drivers, when choosing an electric car,
there’s always a compromise. We’d all like state-of-the-art tech, safety features, space and style but we can’t all afford the price tag.

The MG4 EV is an electric car that says YES to having it all.
YES to space, comfort and connectivity. YES to an impressive mileage range and a big fat YES to being affordable.