*CAMPAIGN* MG Motor UK. 'Say Watt?' Electrified Range Advertising

An engaging range campaign to promote MG Motor UK’s range of fully electric and Plug-In Hybrid models, suitable for every customer mindset who is considering making the jump to electric driving.

A campaign based on humour, aligned to the brand tone-of-voice and personality. Concise use of language and direct play-on-words to engage the audience to start a conversation about EVs and encourage interaction with MG — the EV brand for everyone where customers ‘Get More’ of everything they really need.

The creative execution brings the ‘electric’ theme directly into the headline, by making the full point on the question mark a recognisable Type 2 EV charging socket.