*CAMPAIGN* Coop Pharmacy. Viagra Connect UK launch

A Sky AdSmart TV campaign for Coop Pharmacy to announce the launch of the newly deregulated 50mg Viagra pill from Pfizer. Marketed under the name Viagra Connect.

The centrepiece of the campaign was a 30-second TV spot expanding on the idea that everyone has a pet name for their ‘old chap’ – and we had a lot of fun coming up with suggestions. 

A series of perky gentlemen and couples confess their own terms of affection suggesting that, no matter what you call it, you can now feel good about it. 

Here, we have two brands that couldn’t be further apart, brought together in a charmingly British way. Viagra Connect is all about confidence and feeling good about yourself. Coupled with a trusted brand like Coop Pharmacy only reinforces to that confidence. Shot by BTV.UK.

Now, I know what you are going to say but look at the date. We were so far ahead of the bigger budgeted competition on this it's not even funny. But plagiarism is the sincerest form of flattery, as they say, so I shall just rise above it. And yes, of course, there's a bloopers reel.